Breaking News: Daytime Emmy Awards Announcement

Daytime Emmy Awards Broadcast 2010 Important Information:

The show may live on after all of last years commotion!

The President of Worldwide Media and Entertainment for Associated Television International, Jim Romanovich has taken the imminent responsibility for making sure that the Daytime Emmy Awards 2010 Broadcast goes on without a hitch unlike last years fiasco when we were not even sure there would be a celebration for Daytime.
In Mr. Romanovich's own words, he says the following,

" After months of careful deliberation, we have committed ourselves, on paper, to produce next years event. This was all based on the caveat of two things: First, that the Daytime genre, especially the soaps, are collectively strong enough and want [the Daytime Emmys] to continue and two, we can top what we did this past August--including the venue. "

He goes on to say, " We got involved in this past Emmys show because we were fans of the genre and felt it was a prestigious thing to do. We wanted to give the shows a platform of celebration and recognition. As we moved into the summer, we realized this was more of a survival mission not only for the Daytime Emmys but for the soaps themselves. That show had to be great because it could very well have been the last. There's a chance that it still may be the last. When I said that my announcement doesn't mean much, [it] is because there is so much more that has to happen. But our decision was key to this even moving to the next step. Now all the rest of the pieces have to come into play such as NATAS, the broadcaster, and the date. When all that happens, we'll make a formal joint announcement with NATAS. "

For those who are interested in reading the entire article in full, follow this link.